With the popularity of the concept of peak carbon neutrality, topics such as circular economy, healthy living and sustainable fashion continue to heat up, and more consumers are beginning to pay attention to the impact of the products they use on the ecological environment. What are the changes in the textile consumer market? How should textile enterprises develop new products? The answer may be found in this salon.

On June 27, 2023 Ecological Textile Innovation Salon entered Suzhou Wujiang Shengze East Textile City, launched a multi-dimensional discussion on fabric design, circular fashion, digital application and other aspects from the perspective of green development, and guided enterprises to pay attention to the green properties of the whole life cycle of fabrics from design and production to waste recycling. Build a sustainable innovation chain with digital and high-quality enabling industries.

The salon was organized by China Textile Information Center and National Textile Product Development Center. More than 60 representatives from Huajia Silk, Lantian Weaving, Fanuo Textile, Xingfengqiang Textile, Fuhua Weaving, Dingsheng Silk and other enterprises participated in the salon. The activity was hosted by Xie Ran, Innovation director of Creative Design Department of China Textile Information Center.

Trend leading, explore collaborative innovation path

"New materials, new technology and precision design are the three pillars of sustainable fashion." In the "Precision Planning and Innovation Collaboration of Ecological Textiles" sharing, Pan Shenhong, founder of Spinning Zhihui, pointed out that the application of recycled materials is an important component of green design, which can improve the performance of fabrics while reducing the impact on the environment. Around the planning drive, he put forward the key points such as creating orders, breaking through homogenization, enhancing hard power, and system management, and pointed out that the design planning needs to start from the tone of the brand, create the design theme and product selling point, so as to tell a good product story.

In the "Ecological fabric design application and development trend", Liu Wei, "Golden Top Award" fashion designer and art director of China Textile Design and Research Institute, said that the development of ecological fabrics shows five trends, that is, weaving as the source, driving the development of ecological products; Promote the green development of industrial chain by means of collaboration; Consumption-oriented, to create high-quality ecological and environmental protection products; Innovation-driven, leading the future trend of science and technology environmental protection; With the concept of green, we advocate recycling lifestyle. She also analyzed in detail the development and application of new materials with ecological functions such as moisture absorption and perspiration, degradability, intelligent temperature control, ultraviolet protection, and ultra-lightweight.

Technology empowers and promotes full life cycle green design

Hao Zhong, sales director of Style3D, put forward that with the rapid development of digital technology, "what you see is what you get" is becoming a new business model for enterprises. Relying on the fashion industry chain full ecological 3D digital solution created by Style3D, enterprises can realize the rendering simulation and digital sample display of silk, laser, matte, denim, wool, leather and other fabrics. Business efficiency can also be comprehensively improved through the establishment of 3D fabric libraries, online and offline resource collaboration, 3D fabric assisted development, digital exhibition and sales.

"In the fields of green design, clean production, green logistics and circular applications, we are emphasizing innovation in the green value chain through green technologies." Yu Tingting, senior product manager of Creative Design Department of China Textile Information Center, read the theme and evaluation criteria of the 6th China Ecological Fabric Design Competition in 2023 at the meeting. She pointed out that on the one hand, green consumption is the choice of consumers, and on the other hand, it depends more on the guidance of the supply side. The industry needs from the fashion, innovation, commercial and other comprehensive dimensions, the "green fashion" from the design end to the product end.

With the theme of "Consumer Insight · Low-carbon Transformation", the competition aims to encourage enterprises to use green design methods and tools as a guide to consumer trends, and advocate the development of high-performance, high-quality, low-carbon and environmentally friendly products from raw material selection to production, sales, use and disposal. The competition will select more innovative and sustainable fabric products based on raw materials, technology and environmental standards based on the environmental protection of the entire life cycle of the product.

The competition is sponsored by China Textile Industry Federation, China Textile Information Center, Textile Products Development Center, China Textile Industry Federation Social Responsibility Office, China Oriental Silk Market Management Committee, and is supported by the People's Government of Shengze Town, Wujiang District, Suzhou City, Jiangsu Province.

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