1. The macroeconomic recovery continued to improve

Since 2024, global economic activity has operated in anticipation of a slowdown, and the economic foundation has become solid. The effect of national macro policies continues to be released, and the gradual recovery of domestic and foreign market demand plays a role in guaranteeing the smooth operation of China's home textile industry. According to the National Bureau of Statistics, the total retail sales of social goods in the first five months of the year increased by 4.1%. Textile industry, including home textile fixed assets investment completed cumulative increase of 13.4%, an increase of 17 percentage points over the same period last year; The industrial added value of the textile industry (including home textile manufacturing industry) increased by 5.3% year-on-year, an increase of 8.3 percentage points over the previous year; The operating income of home textile enterprises above designated size increased by 3.93% year-on-year, which gradually expanded from the first few months of this year.

Second, the domestic demand market of the industry has made steady progress

In terms of the domestic market, under the joint support of the national consumption policy, residents' income and consumer confidence have gradually stabilized, and new consumption highlights such as "big health" and "sleep aid" have gradually expanded their influence, and the domestic market of the home textile industry is generally stable and good. According to data from the National Bureau of Statistics, from January to May, the domestic sales output value of home textile enterprises above designated size increased by 3.62% year-on-year, and the growth rate further increased from the first four months. According to the statistics of more than 260 home textile sample enterprises, the proportion of domestic sales growth and flat in January to May was 67.69%, of which 48.46% were enterprises with year-on-year growth; Enterprises that remained flat accounted for 9.23%, and the domestic sales output value of enterprises increased by 9.16%.

From January to May, the domestic sales of the three major sub-industries of bedding, fabric and towels maintained a positive growth trend, especially the domestic sales of the fabric industry increased relatively high. According to the data of the National Bureau of Statistics, from January to May this year, the domestic sales output value of cloth enterprises above designated size increased by 11.55%, which is higher than that of other major sub-industries. The 91 fabric sample enterprises tracked by the association also show this point, and the domestic sales output value from January to May increased by 19.32% year-on-year, of which 80.2% of the domestic sales output value of the enterprise achieved positive growth.

In addition, the bedding industry under the leadership of brand enterprises, based on consumer demand and user experience, grasp the market trend, combined with health sleep aid and product function quality, the industry to maintain stable growth. According to the estimates of the National Bureau of Statistics, from January to May, domestic sales of bedding enterprises increased by 4.69% year-on-year; Association tracking statistics 97 bedding backbone enterprises from January to May domestic sales output value increased by 10.29%.

The overall domestic sales of the towel industry remained stable, and the domestic sales of towel enterprises above designated size from January to May increased slightly by 1.30% year-on-year, and the domestic sales of 73 towel sample enterprises tracked by the association increased slightly by 0.77% year-on-year.

3. Industrial exports grew

Entering 2024, with the improvement of the global economy, while China continues to promote a series of stable foreign trade policies, China's home textile exports show a warming trend. According to customs data, from January to May, China's exports of home textiles were 18.637 billion US dollars, an increase of 3.11%, of which exports in May were 11.3% year-on-year growth.

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