2021 China's sports shoes and clothing industry market scale will reach 385.8 billion yuan

IIMEDIA Research data shows that the market size of China's sports shoes industry will reach 385.8 billion yuan in 2021. With the launch of Li Ning's international fashion week and "China Li Ning" national tide series, China's sports shoes and service industries have set off "national tide fever", and domestic products have begun to rise.

China's sports shoes and clothing consumers, the proportion of medium and high income groups is higher, and their purchase appeals are mainly in daily. The most important consideration factor for consumers when purchasing sports shoes; the most important consideration factor for consumers in sportswear is comfortable. The rise of sports shoes, especially Huali Shares, Anshu International and other professional shoes and technology and other professional shoes are sought after. However, the foundry also brings challenges to sports shoes and clothing, such as noble birds, pull-back, etc. have to seek transformation. Data show that from 2015 to 2020, the per capita disposable income and consumption expenditure of China's residents have risen year by year. It is expected that by 2025, GDP accounts in China's sports industry doubled compared to 2020. China's consumer consumer consumption is growing, the desire and consumption capacity is improved, and it provides a large development potential for the future of China's sports shoes industry. In recent years, it has benefited from consumers' health awareness, and the sports hobby people have continued to expand, and the China's sports shoes industry will maintain rapid development. Data show that more than half of the Chinese people choose appropriate exercise as their way to maintain a healthy way, the popularity of national fitness exercises has promoted the rise of marathon, and the year-on-year increase in the number of participants will continue to increase the sneakers. Market demand for product products

It is estimated that the market size of China's online sports supplies will reach 20.5 billion yuan by end of 2021, and it is continuously growing. The influence of the epidemic, starting in 2020, China's sports shoes and clothing industry has developed new sales methods, and online channels begin to grow rapidly and online market scale will continue to grow.

According to data, the retail sales of China's sports clothing reached 252.3 billion yuan in 2020, and the rise in the year is expected that the retail sales of China's sportswear will reach 269.6 billion yuan, an increase of 6.9% compared to 2020.

Medical consultation data shows that the proportion of female consumers in China's sports shoes and clothing market is slightly higher than men, accounting for approximately 50.6%. In addition, in the consumption scenario in various sports shoes, domestic brands are preferred for consumers. Media consult analysts believe that due to female consumers often act as a role in clothing for family members, they have led to a slight higher spending and number of times in this area than male consumers.

Using scenarios and purchasing frequency investigations, 50% consumers said in most daily scenes, they will prefer to wear sports shoes, and more 40% consumers are accustomed to add sports shoes when they change season. Medical consultation analysts believe that life-permeability of sports shoes benefits from its leisure label in marketing, followed by the extension of the extension of the epidemic, has further increased the comfort of sports shoes and other comforts. Demand for clothing.