Since ancient times, embroidery has been an important cultural symbol of conveying emotion and sustenance. A few days ago, the documentary "China Embroidery Woman" screening symposium with the theme of "ten-fingered Spring breeze · Splendid miles" was held in the New Media Building of the People's Daily, and many industry professionals gathered to exchange ideas around the content of the work, international communication, and IP brand creation of embroidery cultural and creative products. The Office of Intangible cultural Heritage of China Textile Industry Federation, China Embroidery Niang Project team and Shibaodong Village, Shuanglong Town, Huayuan County, Xiangxi Autonomous Prefecture, Hunan Province, signed a strategic cooperation agreement to help rural revitalization of Miao embroidery industry development.

According to reports, the documentary "China Embroider Girl" was officially broadcast on the recording channel of China Media Group (CCTV-9) from March 5 to 9. The film is jointly produced by Beijing Star Sky Culture Development Co., LTD and China Energy Automobile Communication Group, jointly produced by the Department of Consumer Goods Industry of the Ministry of Industry and Information Technology, the General Office of the Ministry of Industry and Information Technology, Datang Fengyun (Beijing) Film and Television Co., LTD., and produced by China Vision International Media (Beijing) Co., LTD. The film consists of five episodes, namely "East · Flowers Rise from the East", "South · Yu Long Dance to the South", "West · Clouds around the West Mountain", "North · Danxi reflecting the North" and "Middle · Autumn Water Fuyu", presenting different regional cultural customs in multiple dimensions, showing the beauty of characters, local beauty, embroidery beauty and emotional beauty one by one, conveying the common deep emotions of all mankind with the ever-changing embroidery. It builds the unique "three-dimensional aesthetic" of the film, becoming a beautiful epitome of The Times and a precious collection dedicated to history.

He Yaqiong, Director of the Consumer Goods Industry Department of the Ministry of Industry and Information Technology, attended the event and delivered a speech, expressing warm congratulations on the successful broadcast of the documentary and the holding of this event. He pointed out that embroidery, as an important carrier of China's intangible cultural heritage, embodies the national wisdom and cultural essence. 

Xie Rongbin, Secretary of the Party Committee, chairman and editor-in-chief of China Energy Automobile Communication Group, Editor-in-Chief of China Energy News and president of China Automobile Newspaper, spoke highly of the demonstration significance of "China Embroidery Women" in carrying forward the intangible cultural heritage culture and helping the comprehensive revitalization of rural areas, and praised the film for showing the craftsmanship and spirit of embroidery women with delicate lens language, which is "a vivid practice of cultural confidence". He suggested that in the future, we should deepen the integration of media communication, expand our influence with the help of short videos, cultural and creative products, promote the Chinese embroidery brand to go international, and tell the Chinese story in the new era.

Huang Yi, the producer of the documentary and the chairman of Beijing Star Sky Culture Development Co., LTD., said that "China Embroidery Woman" is not only an embroidery documentary, but also focuses on Chinese women and shows the excellent works of Eastern craftsmen, hoping that the audience can feel the exquisite pursuit and excellence of the craftsman group from the exquisite embroidery, as well as the difficulty of their adherence to the skill.

At this symposium, the Office of Intangible cultural Heritage of China Textile Industry Federation, the China Embroidery Niang Project team and eighteen hole Village, Shuanglong Town, Huayuan County, Xiangxi Autonomous Prefecture, Hunan Province, signed a strategic cooperation agreement to help rural revitalization of Miao embroidery industry development.

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