On the afternoon of August 19th, when the reporter participated in the "Dynamic China Research Tour" theme interview, they entered the WhatsPOP BoundaryWorld · Jinjiang Sports Fashion (Global) Innovation Center (hereinafter referred to as the "Innovation Center") located in Jinjiang International Shoe and Textile City. Here, innovative resources are gathered to empower more small and medium-sized enterprises and help more Jinjiang "shoes" go global.

Inject innovative momentum into more Jinjiang brands

Jinjiang is a cluster area for the footwear and apparel industry. Many of China's leading brands were born here, and a large number of mid-to-lower-tier enterprises are also booming. Innovative design is of vital importance to them. Yin Ruixiang, vice president of Shejie Technology Group, introduced that the establishment of the innovation center can help integrate design resources and provide an interactive platform and space for the aggregation and communication of design talent teams from different enterprises and regions.

It is reported that the innovation center has over 30 designer studios. It not only attracts many well-known designers to settle in but also will bring in local research and development and creative institutions.

Help Jinjiang shoe and garment enterprises make "new partners" and expand their "circle of friends"

Trend and fashion design not only require functional Spaces in the studio, but also a creative ecosystem formed by the mutual promotion of hardware and software.

Yin Ruixiang introduced that the new materials hall set up here features specialized, refined, distinctive and innovative fabrics and accessories. Through the collision of new materials, people can make better clothes. Just as cooks need better ingredients when cooking, our designers also need better fabrics and auxiliary materials to decorate their designs and turn their works into samples in our space. He said.

In the 3D digital version house, it is possible to achieve AI design to 3D prototyping, significantly enhancing the efficiency of customization. The design can be implemented within 24 hours at the fastest, which is 200% more efficient than the traditional method. In the digital pattern making room for clothing, pattern making and sample garments can be completed within 2 to 3 days. It is reported that on the platform of the Innovation center, over 600,000 enterprise resources and 1.27 million designer users have now been gathered, covering multiple industries such as clothing, shoes, bags, home textiles, jewelry, and fabrics and accessories. Service centers have been set up in many cities across the country. Relying on these service centers, shoe and clothing enterprises in Jinjiang can directly connect with local industrial chain resources and also radiate Jinjiang's advantages to other places. It is reported that the innovation center in Jinjiang has also introduced the fabric and auxiliary materials resources of Shaoxing Keqiao, Wujiang Shengze, Guangzhou Zhongda and Jiashan Xitang, which are operated by POP Design. The works of the designers who have settled in POP Design will be exhibited all year round. All of these will become high-quality resources for interaction with Jinjiang. Yin Ruixiang introduced that in the innovation center, a host of resources such as new trends, new technologies, and new products, as well as various fashion feasts like matchmaking events, trade fairs, high-end forums, and fashion shows, will gather here. It will bring together the "top-tier" resources of the domestic and international sports and fashion industry, helping shoe and clothing enterprises in Jinjiang make "new partners", expand their "circle of friends", and expand their "industrial circle".

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