On the afternoon of April 18th, the 2025 Quanzhou E-commerce Development Conference and the Inauguration Ceremony of the Fourth Council (Supervisory Board) of Quanzhou E-commerce Association were held in Shishi. Sun Ruizhe, president of the China National Textile and Apparel Council, Xiao Hanhui, Chairperson of the Quanzhou Municipal Committee of the Chinese People's Political Consultative Conference, Fu Guangwei, President of the China Textile Engineering Society, Chen Lin, Deputy Commissioner of the Ministry of Commerce in Fuzhou, Xie Jinshi, Second-level Inspector of the Fujian Provincial Department of Commerce, CAI Yongsheng, Secretary of the Shishi Municipal Committee of the Communist Party of China, Zhang Xiaohong, Director of the Quanzhou Municipal Bureau of Commerce, and Huang Jinban, first-level Researcher, Leaders of Shishi City, Li Bin, Huang Yanyi, Liu Yibo and Zhang Ziya, attended the event. Lin Yisha has been appointed as the president of the Fourth council of Quanzhou E-commerce Association.

Sun Ruizhe said in his speech that Quanzhou is a splendid and commercial city with an open gene and a fashionable attitude. Its strong manufacturing foundation and profound fashion background have become the hinterland and fertile soil for the development of e-commerce in Quanzhou. Innovative business forms such as cross-border e-commerce and live-streaming e-commerce have developed in depth, and a number of outstanding platforms such as Qingchuang.com and Shishi Clothing City have risen rapidly. In line with the trend of fashion, Quanzhou's e-commerce has not only enriched consumption scenarios and expanded market space, but also injected vitality into the industry and brought traffic and buzz to the city, becoming a model of the integration of digital and real economies in the new era. As a bond for industrial cooperation and a public service platform, the Quanzhou E-commerce Association has made outstanding contributions to promoting resource integration, service innovation and ecological construction. The new situation puts forward new requirements. Expanding market space, releasing innovation potential and promoting industrial upgrading, e-commerce is an important focus. Looking to the future, it is hoped that the Quanzhou E-commerce Association will be rooted in fashion and take on responsibilities. In the mission of serving the country, society and the industry, it will continuously enhance its governance capabilities and service levels, act as a value enabfier, ecological aggregator and promoter of openness, and help Chinese fashion go global.

Lin Yisha stated that she would work hand in hand with her colleagues, embrace the warmth of reunion, act as a bridge, and continuously empower the high-quality development of Quanzhou.

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